The Power of LinkedIn

Alright, so I was planning to elaborate on conducting good market research but I’ll save that for a future topic and will instead talk about the social media powerhouse for job hunting, Linked In. Approximately 10.2 million job seekers have gotten jobs through LinkedIn according to sitetrail.com. That’s a 60% increase from the previous year. I truly enjoy using it for networking and conducting market research as that’s part of my job. My favorite feature is the feedback engine which provides you with an opportunity to improve your profile and to make it more appealing & attractive to employers. Also asking for & writing a reference letter for a prospective candidate has become that much easier, and can be accomplished with just a click of a button, cutting down the cost and hassle of postage stamps and envelopes,  and augmenting convenience!

More than 80% of the jobs are filled through either nepotism or networking and what better way to connect or mingle with professionals than through LinkedIn.  If you don’t have an account I suggest signing up ASAP as you don’t know what you’re missing out on!

When filling out a profile, be sure to upload a savvy, professional picture of yourself as that increases the chances of landing a job, also fill out your profile as thoroughly as possible with no minor glitches, be sure to be very specific on all of your skill-sets, languages, and education level. List as many skills as possible under skills, and remember networking is a two-way street, so offer to write a reference letter for a co-worker in exchange for them writing one for you. And if you’re interested in starting a business, state that you’re interested in new ventures so users with the same passion can contact you if necessary!

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The joys and pitfalls of sales/marketing

Alright so I want to talk about people specialized in sales and marketing, and how they’re stereotyped as vexing, with nothing better to do but to knock at people’s doors or make phone call after phone call disturbing people at odd times. Yes they may be the devils’ advocate to our hectic lives, but just like everyone else they’re people with real feelings who somehow have to make ends meet in order to survive! And contrary to what most people think, they’re way more enjoyable than ordinary people. Why? Because they know how to lighten up the mood in a room and have a good time! Marketers are trained to do this only so that they can develop better relationships with people, who can be easily converted to sales generating leads in the near future.

And also contrary to what most people think, salesmen don’t become friendly just so they can get a hand on your moola. It’s more than that! And if they do, well then that means they’re just not doing their job! Because when a salesmen or marketer only focuses on taking your money then things only explode in everyone’s face, as your eye is not on the prize! And that prize is the relationship with your customer. That’s whats crucial!! Forming a relationship with your customer is what you should be focused on always because your goal is to convince them that this is for their benefit, that they’re getting exactly what they pay for! So if you ever consider entering or transitioning into a career in sales/marketing always remember: The relationship with your client/customer is what counts!

Concentrating on just making a sale is a major pattern of thinking among many salesmen and is also considered to be one of the major pitfalls in the business! You’re communicating with your customer to ask for their friendship, so this way you can make a difference in their lives with the high-level productivity of your product/service and how it makes their life easy. And of course, it would also be wise to follow-up with a phone call or an email once every month or two just so you can keep the momentum going between you two, not only concentrating on what other product you can persuade them into buying but also following-up with them on what their experience has been with their purchased product/service and whether they have any questions or concerns.

Ultimately, sales are the life blood of any business or company, so just remember you’re more interested in establishing a relationship with your client or customer initially than making money. And if you conscientiously develop this framework of thinking than I guarantee you that the process of generating millions in revenue will become streamlined!

And just to remind you, I value and admire other people’s opinions so please feel free to leave a comment below!