The act & art of investing

Investing is a very excellent skill for people to acquire, especially if you’re one of those individuals looking to save up for grad school, your future kids college tuition, or that new sexy Lamborghini you’ve been wanting to afford. I feel like it’s skill that all business professionals, marketing professionals, and entrepreneurs should at least attempt to master. Now just remember two important details: Reading as much as you can, and knowing what to read! Lot of people who get their foot into the door of investing have a tendency of speeding things up. They get so ambitious and greedy that they just enter the game without learning the instructions. While you may be a quick learner, there are a lot of factors in considering when deciding whether to invest in a particular stock. One common mistake is investing based on emotion. For instance, if you’re a Starbucks lover, you invest in Starbucks without thinking about whether you could lose your investment. There are so many people that had a profound interest in investing who simply pulled the plug one fine day after they had lost so much money and became discouraged!

The three documents you will have to read prior to investing are the following:

1. 10-K Report(Annual Report)

2. 10-Q Report(Quarterly Report)

3. 14A Proxy Statement

And while reading these documents, only observe the key performance metrics in deciding whether to purchase a stock or not. A few of the stable stocks that are out there right now are Google, and Apple. However, that doesn’t mean you should just blindly invest in these stocks. My advice to novices interested in investing are to read books on how to invest thoroughly but when it comes to reading the above documents, make sure you only take a look at the right performance metrics such as price/earnings ratio, net profit, shareholders statement, etc.

We all can’t be the next Warren Buffett, but we all can become shrewd investors and make an ROI(Return of Investment). Good luck!! And I’ll post more tidbits on this topic later.

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